The power of social networks: how not to be mistaken in choosing social networks to promote your business?

SMM promotion (that is, promoting a business on social networks) is far from a trend, today it is just a stern necessity. Why? Well, judge for yourself: the audience of social networks is growing exponentially, according to We Are Social and Hootsuite, in 2021 there are 4.20 billion social network users in the world.

Over the past 12 months, this figure has grown by 490 million, representing an increase of more than 13% year on year. Social networks in 2021 are used by 53.6% of the world’s population. Accordingly, when a business is looking for channels to reach its audience, going to social networks will be one of the most logical decisions. Continue reading →