Social media use does not lead to depression and anxiety in teens
A new study by researchers at Brigham Young University found that the amount of time spent on social media does not directly increase anxiety and depression in adolescents. The corresponding…

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Discord story: from an unpopular game to a social hub for youth
Jason Citron created a video game that was unsuccessful. Therefore, he reduced its functionality, leaving only the chat. This is how Discord was born - once a product for gamers,…

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Both on the road and on the web: where the Internet accompanies us
By connecting to the Internet on the train, the user will first be taken to a specialized site, similar to the one launched for Wi-Fi in the Moscow metro. Movies…

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Both on the road and on the web: where the Internet accompanies us
By connecting to the Internet on the train, the user will first be taken to a specialized site, similar to the one launched for Wi-Fi in the Moscow metro. Movies…

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Is the Internet good or bad for humanity?
Science and progress do not stand still, constantly bringing something useful into our life, designed to make it much easier. Or complicate? This is how it happened, for example, with…

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framework

Advertising creative

Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:

Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading

Moral damage
Parents believe that the main harm of the Internet for children is moral impact. A person with an unstable psyche may have certain problems: dependence on the web surfing; memory…

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Studio "Site Ok" - 4 basic stages of working with the site, when it comes to competent promotion
How to make a website 100% effective? Much depends on what you mean by efficiency. In most cases, the site is created in order to increase the sale of goods…

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