I want to find a person who will manage my company’s social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years ago and became widely known.
But today the situation has changed somewhat. When asked about SMM promotion, freelancers and marketing agencies offer many more options: content maker and story maker, designer and photographer, targetologist and community manager … Who are these people? What are they doing? Is it true that all of them are needed for successful promotion on Instagram, VKontakte or TikTok? Let’s try to figure it out together. Continue reading
Holding prize raffles on Instagram is a popular way to draw attention to your account, increase reach and number of subscribers, promote your own brand, and simply keep your loyal audience from getting bored. Despite the great popularity of this method, many bloggers and business page owners still make mistakes when conducting contests, starting from the preparation stage. One of the major mistakes is insufficient coverage of your competition. Continue reading
Methods for promoting a commercial profile on Instagram are divided into white, gray and black. Black is something that is prohibited and threatens to block your account. The gray methods have a half-status: not officially prohibited, but Instagram did not give permission either. But with white, everything is clear: use it, it’s safe.
Alas, the choice of white (safe) promotion methods is not that great. In fact, in addition to the little things like working with hashtags and geotags, only targeted advertising applies here. Continue reading