Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:
Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading
Promoting your own website is one of the most popular topics on the modern Internet. Many specialists work with sites, lure the audience to them, invent new ways to promote… Thus, a fairly large vocabulary of special vocabulary on the topic of site promotion. He even came up with his own slang. For example, the word “promotion” is a slang word that refers to the topic of site promotion. It is synonymous with the word promotion, but does not reflect the full meaning, expresses something smaller, primitive.
In this article I would like to open the semantics of the terms “hot” and “cold” site promotion. Continue reading