Instagram Reels: a new feature or clone of TikTok
Many of us are already familiar with the TikTok application (we described in detail how to use it to promote a business here). It is a platform where users shoot…

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Advertising creative
Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the…

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Creation of a high-quality Internet resource
Today, in the era of information technology, when the Internet is an excellent tool for attracting customers, all self-respecting companies, as well as individuals, have their own sites. At the…

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The concept of "cold" and "hot" site promotion
Promoting your own website is one of the most popular topics on the modern Internet. Many specialists work with sites, lure the audience to them, invent new ways to promote……

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Discord story: from an unpopular game to a social hub for youth
Jason Citron created a video game that was unsuccessful. Therefore, he reduced its functionality, leaving only the chat. This is how Discord was born - once a product for gamers,…

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finding key

Advertising creative

Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:

Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading

The concept of “cold” and “hot” site promotion

Promoting your own website is one of the most popular topics on the modern Internet. Many specialists work with sites, lure the audience to them, invent new ways to promote… Thus, a fairly large vocabulary of special vocabulary on the topic of site promotion. He even came up with his own slang. For example, the word “promotion” is a slang word that refers to the topic of site promotion. It is synonymous with the word promotion, but does not reflect the full meaning, expresses something smaller, primitive.

In this article I would like to open the semantics of the terms “hot” and “cold” site promotion. Continue reading

Internet pollution problem
With great difficulty, perhaps in our century it is still possible to find a person who would not have heard about this amazing thing that has swept the whole world…

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Global network
Just a hundred years ago, mankind did not know about the Internet and could easily do without it. With the development of computers, things began to change very quickly. Now…

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