everything in its place
Working with social networks requires a huge amount of creativity, it is constantly necessary to generate, invent and reinvent something. New topics for posts, links to these posts, visuals for them, options for reaching the target audience using different targeting, new banners and ad texts, giveaway mechanics, marketing campaigns … In short, there is enough creativity in the life of an SMM person.
Such a rhythm of work is inevitably associated with crises and stagnation, when you stare at the monitor for hours, unable to give birth to even one worthwhile idea. From time to time this happens to me, at such moments I eat something sweet and go look for thematic selections in order to get a small portion of inspiration. Continue reading
The power of social networks: how not to be mistaken in choosing social networks to promote your business?
SMM promotion (that is, promoting a business on social networks) is far from a trend, today it is just a stern necessity. Why? Well, judge for yourself: the audience of social networks is growing exponentially, according to We Are Social and Hootsuite, in 2021 there are 4.20 billion social network users in the world.
Over the past 12 months, this figure has grown by 490 million, representing an increase of more than 13% year on year. Social networks in 2021 are used by 53.6% of the world’s population. Accordingly, when a business is looking for channels to reach its audience, going to social networks will be one of the most logical decisions. Continue reading