I want to find a person who will manage my company’s social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years ago and became widely known.
But today the situation has changed somewhat. When asked about SMM promotion, freelancers and marketing agencies offer many more options: content maker and story maker, designer and photographer, targetologist and community manager … Who are these people? What are they doing? Is it true that all of them are needed for successful promotion on Instagram, VKontakte or TikTok? Let’s try to figure it out together. Continue reading
Working with social networks requires a huge amount of creativity, it is constantly necessary to generate, invent and reinvent something. New topics for posts, links to these posts, visuals for them, options for reaching the target audience using different targeting, new banners and ad texts, giveaway mechanics, marketing campaigns … In short, there is enough creativity in the life of an SMM person.
Such a rhythm of work is inevitably associated with crises and stagnation, when you stare at the monitor for hours, unable to give birth to even one worthwhile idea. From time to time this happens to me, at such moments I eat something sweet and go look for thematic selections in order to get a small portion of inspiration. Continue reading
Strategy is all over the head! After all, it is with her that any work on promoting a business on the Internet should begin in an amicable way, regardless of which site it is about. The strategy is needed for search engine promotion, for advertising and, of course, for social networks.
Why is it important? In short, it saves you time. And also the budget. At first glance, of course, it does not seem so, because it can take quite a long time to create a strategy, and if you order this service from a specialist, you will have to spend well. Where is the savings? Continue reading