Reach has dropped. Posts are not shown to subscribers. Probably every owner of a business account on Instagram has come across such a phenomenon at least once on his page. The first reaction is panic. What to do? Grabbing your head, sprinkling ashes on your head, redoing your content plan, investing in a target …
Not! They stopped, exhaled, calmed down. If you see a drop in coverage and activities in your profile, the first thing to do is to make sure that you do not fall into a shadow ban. Continue reading
Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:
Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading
Each content management system has statistics on its use – how many sites have been created on it, how many modules have been released, how many developers support, etc. All these facts and figures in one way or another emphasize the achievements of cms, popularity and, one might say, its contribution to the development of the global web. There is information about TYPO3 on their official website. Some of the data is simply amazing! While you are reading this, remember that once only one person was involved in the development of this cms, and after years TYPO3 remains the same free Open Source project as in the beginning. Marvelous! Continue reading