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Reach has dropped. Posts are not shown to subscribers. Probably every owner of a business account on Instagram has come across such a phenomenon at least once on his page. The first reaction is panic. What to do? Grabbing your head, sprinkling ashes on your head, redoing your content plan, investing in a target …
Not! They stopped, exhaled, calmed down. If you see a drop in coverage and activities in your profile, the first thing to do is to make sure that you do not fall into a shadow ban. Continue reading
Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:
Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading
Recently I decided to update TYPO3 on one site. Since it was created a long time ago, the version of the system there was 4.2.6, while now 4.7 is already stable. In general, updating TYPO3 is a procedure with its own nuances, especially when it comes to earlier versions. Fortunately, there is enough information on this process on the Internet – in particular, you can read the wiki page about Upgrade at typo3.org. It contains all the necessary points, both general and with regards to different versions of TYPO3. In this post I will walk you through the process of upgrading TYPO3 from 4.2.6 to 4.5 LTS (long term support). Why 4.5 you ask? – everything is very simple, for versions 4.6 and older you need to have PHP 5.3 installed on the hosting . Continue reading