The concept of “cold” and “hot” site promotion
Promoting your own website is one of the most popular topics on the modern Internet. Many specialists work with sites, lure the audience to them, invent new ways to promote… Thus, a fairly large vocabulary of special vocabulary on the topic of site promotion. He even came up with his own slang. For example, the word “promotion” is a slang word that refers to the topic of site promotion. It is synonymous with the word promotion, but does not reflect the full meaning, expresses something smaller, primitive.
In this article I would like to open the semantics of the terms “hot” and “cold” site promotion.
The concept of hot promotion is understood as the promotion of a resource not by the webmaster who created it, but by the visitors who come to it. The site that promotes the hot system should have a lot of links such as “recommend to friends”, which leads to the form of sending a letter, the title text of which will be the name of the resource and a link to it. The fact that users who visit the site promote it does not mean that the webmaster can sit back and watch his resource visited by thousands of people a day. The webmaster has a lot of work to do. He must update the content every day, replenish it with fresh, reliable, unique information. In order for a visitor to recommend a friend’s site, he needs to like it very much. The resource must be perfect in all respects. You need a very good, and therefore expensive, hosting that will provide a good speed of loading the pages of the site, you need a fashionable domain, which also now costs a lot. This method of promotion can be associated with the word optimization, but these concepts are still not direct synonyms.
Cold promotion is an active action of the webmaster, the owner of the site outside of his resource. That is, very active advertising on the Internet. In cold promotion, almost no attention is paid to optimization, but is taken as the main part of the promotion: the work of the webmaster with directories, ratings, banner, contextual advertising… Optimization in this module is also present, because without it you can not do. It involves finding key search queries and optimizing resource pages for those queries. In general, with cold promotion, the webmaster pays less attention to the quality of content and design, and works more with external flows of visitors.
To date, it makes no sense to use any one method of promotion – hot or cold. If your resource does not have excellent information, then advertising will not help to develop such a site to the category of well-visited. If you are only engaged in optimization and work on the design and content, then where will the users come from who will recommend the site to friends. Scientists have almost always used both methods at the same time, which achieves normal attendance. Scientists have managed to process brain impulses and create a computer program that allows you to create rhythms of music that will correspond to the impulses arising from the sleeper. In other words, music is created similar to what a person hears in a dream. In the process of listening to newly created music, you seem to be having a conversation with yourself. Significant improvements appear in the functional state of the brain. How “brain music” affects a person is not fully understood. This music can sound in different rhythms and styles. Most often it resembles classical works and is played on the piano, organ and violin are not excluded. The same mechanism is used in cases where it is necessary to increase creativity, increase efficiency or adapt a person to the new.
In some cases, brain music can be replaced by Winx games, which allow you to relax and unwind. This method is used in many developed countries. With the music of the brain, a person gets the opportunity to keep up with life. For some, it’s a chance to understand themselves and do what they want. In our fast-paced life, boundaries and boundaries are shifting, acceleration is happening at an unimaginable speed, and you must pick up this acceleration and not succumb to the temptation to deviate from the beaten track and fall into the abyss of stress and depression. In our life there should be music that heals and strengthens, which will allow a person to believe in their own strength and will not allow to fall to the sidelines.