Choosing a name for your website
A domain name that is easy to remember and related to the line of business of the company can be the key to success in promoting a web resource on the Internet.
An easily pronounced and memorable Internet address will surely be able to be deposited in the memory of a potential client, and even after a certain time he will be able to remember it without any problems. The identity of the name of the company and the name of the site will only have a positive effect on the further promotion of the brand in the Global Network. Also, an effective step would be to register several domains at once, which will most likely correspond to the name of the company, for example, www.company_name.ru and www.company_name.com, since many users will enter exactly these site addresses.
Registering a domain with the names of well-known companies is a rather expensive thing, so Multimedia Publishing paid 150 thousand dollars for the business.com domain. The sale of such names is carried out by the so-called cyber squatters, who have created an entire Internet industry for this purpose.
Often, the absence of a domain name on a site is understood by users as a lack of funds for registration from its owners, and this, in turn, means that it is frivolous to conduct an Internet business.
Having your own domain allows you to get rid of the dependence of the provider, as well as protect your investment in an Internet project. Also, company employees will be able to receive meaningful email addresses. This can be done by opening the mail server.
Domain names are of the first (.ru, .com, etc.), second (company_name.com), third (promotion.lg.ru) levels. Domains of the third level are the cheapest, sometimes you can even get them for free. However, it is better to give preference to second-level domains, while it is necessary that the domain was registered specifically for your company, and not for the provider.
The main criteria for choosing a domain name are short, catchy, simple spelling. Also, the name should indicate the field of activity of the company or the service or product provided. It is not always possible to fulfill all these criteria, but it is worth trying to implement the most important ones or register several names for your Internet resource.
If the company’s activities are geographically linked to Russia, then it is better to link the site to the .ru zone.
Typically, domain names in Runet are formed from the name of the company, which is written in English letters. If the name is too long, you can register not only the full name, but also the abbreviated name. If a suitable name is already taken, then you can try to contact its owner and try to redeem it.
Whatever one may say, it is nevertheless nice that domestic software developers delight their loyal fans with useful inventions. A huge variety of programs similar in their practical purpose, of course, can not but rejoice, but I really want something simple and their own … In recent years, one of the most sensational programs released by our programmers has become a free player with “closed” source code AIMP. Many, due to inexperience and lack of information, raise their eyebrows in surprise, wondering what these four letters mean. In fact, everything is very simple, AIPM is nothing more than Artem Izmaylov Media Player, that is, an abbreviation that originated from the name of the creator of this simple but very functional program.
When choosing a music player, we sometimes install a large number of different programs on our computer. We choose the most suitable one, find out what formats it supports, but we rarely think about the fact that along with American developments, for example, Winamp and Windows MEDIA, there is also a player, lovingly created by the programmer Zaitsev. Domestic development is quite ready to compete with its overseas counterparts. In recent years, the functionality of the program has not only increased, but has been supplemented with modern and, importantly, useful innovations. In addition to popular media file formats (MP3, OGG, WAV, WMA, MID), AIPM is also friendly with more exotic format options (UMX, WV, AIF). You can download the latest version of Aimp for free on the Internet at many sites.
As for the installation of the program, it does not pose any problems – the Aimp player loads quickly and prompts the user to independently configure the necessary (but most necessary) parameters so as not to burden him with unnecessary actions in the future. Outwardly, AIMP is a bit like the popular development of American programmers, Winamp, however, there are some differences: there are 2 active windows (playlist and main buttons) and a very useful addition in the form of the Auto Shutdown function, thanks to which you can set the computer shutdown time in the player.