Alone in the field is not a warrior: is an SMM specialist able to cope with social networks alone?
I want to find a person who will manage my company’s social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years ago and became widely known.
But today the situation has changed somewhat. When asked about SMM promotion, freelancers and marketing agencies offer many more options: content maker and story maker, designer and photographer, targetologist and community manager … Who are these people? What are they doing? Is it true that all of them are needed for successful promotion on Instagram, VKontakte or TikTok? Let’s try to figure it out together.
The world of Internet marketing seems to have only recently left the delusion that an SMM is a person who just sits on social networks all day, and that absolutely anyone can handle his work (read about other myths of the SMM sphere here). And now it turns out that the SMM is not one person, but a whole team of specialists! Is this division really justified?
The fact is that the work of promotion in social networks really requires a lot of skills and abilities. From excellent command of Russian and the ability to write texts to at least basic knowledge of graphic editors and the ability to mold a banner for various tasks. For example, our basic course “SMM from scratch: from a dummy to a pro, or how to become a cool social media specialist” includes 9 hour webinars, and this is the very base! Can you imagine how much it takes to study to be known as an experienced specialist?
meme brain of smm-specialist
Well, since SMM promotion requires knowledge in several areas, it becomes clear why not all specialists are able to perform the full range of SMM responsibilities. It was from here that the “side”, auxiliary professions were formed. But let’s talk about everything in order.
Who is an SMM specialist: the main responsibilities of your Instagram (and not only) guru
In short, an SMM specialist is a specially trained person who promotes a business on social networks such as Instagram, Facebook, TikTok, Twitter, VKontakte, Odnoklassniki, etc. The list of his duties includes the implementation of a variety of tasks, he must:
identify and analyze competitors,
study and analyze your target audience,
competently develop a strategy for promoting business on the selected site, taking into account its features,
create a community and design it in accordance with all current trends,
lead your community,
attract customers through a variety of activities,
develop and support advertising campaigns in social networks.
meme smm it’s only cats
Since social networks are constantly changing and new rules and trends are being introduced, an SMM specialist is forced to constantly learn and update his knowledge, otherwise he simply will not cope with his duties. I propose to consider in more detail some aspects of its work so that you can appreciate the scale 🙂
It includes, firstly, working with visuals suitable for the specifics of the business, namely the selection of an avatar, brand colors, the creation of tiles in the same style or other design elements. If you already have a brand book or corporate identity, this will greatly facilitate the life of the SMM, but most often he has to think over the concept from scratch. This also includes the selection of photos on stocks and / or work with a photographer to create unique images. Often, SMMs themselves have to take pictures and shoot video reviews.
Next, the development of a content plan. A selection of interesting, useful and selling topics that will later be revealed in the posts of your feed and stories. It is important here to link different areas of content with each other, maintain a balance between advertising and benefits, look for the most advantageous post formats, monitor the frequency of posts and choose the right posting time.
Thirdly, writing texts for posts. Good text is an important component in promoting a business page. Judge for yourself, you logged into the account of a fashion store, your first impression of the account is pleasant, so go to the photo you like with the sweater, and under the picture you do not have a description of the product, no price, or an interesting fact from the field of fashion. Everything is dry, stingy, without details. In the meantime, the competitors are doing great in terms of visuals, and you can’t find fault with the posts, and the service is excellent. Naturally, you will write and order the item you like in the account where you found the detailed information, even if the price of the product is slightly higher there.
Activities and interactions
You won’t be full of posts, for successful promotion in social networks any business must entertain its audience and interact with it. Here contests and sweepstakes come to the rescue, work with bloggers and mutual PR with partners, live broadcasts and other detailed activities. All this should be built into the overall strategy and linked to the current content plan, not forgetting about the limited budget for promotion.