Both on the road and on the web: where the Internet accompanies us
By connecting to the Internet on the train, the user will first be taken to a specialized site, similar to the one launched for Wi-Fi in the Moscow metro. Movies…

Continue reading →

The value of a corporate website for companies
Today, all self-respecting companies have their own corporate website on the Internet. The task of the corporate website is to provide the client with basic information about the products and…

...

How to create a website from the VK community: a step-by-step algorithm
Website development is a laborious and long process, which is better to entrust to a professional team: designer, layout designer, copywriter, usability specialist. Of course, the work of such a…

Continue reading →

The best Instagram posts for business: what to write about when there is no inspiration
Working with social networks requires a huge amount of creativity, it is constantly necessary to generate, invent and reinvent something. New topics for posts, links to these posts, visuals for…

...

TYPO3 update
Recently I decided to update TYPO3 on one site. Since it was created a long time ago, the version of the system there was 4.2.6, while now 4.7 is already…

...

Therefore

Advertising creative

Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:

Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading

Choosing a name for your website

A domain name that is easy to remember and related to the line of business of the company can be the key to success in promoting a web resource on the Internet.

An easily pronounced and memorable Internet address will surely be able to be deposited in the memory of a potential client, and even after a certain time he will be able to remember it without any problems. The identity of the name of the company and the name of the site will only have a positive effect on the further promotion of the brand in the Global Network. Also, an effective step would be to register several domains at once, which will most likely correspond to the name of the company, for example, www.company_name.ru and www.company_name.com, since many users will enter exactly these site addresses. Continue reading

Why is it beneficial for a customer to create a business card website?

When taking the first steps in the Internet business or launching a new product on the market, a company must open a launch pad that would announce it. A business card site becomes this universal platform. What it is? This is a relatively simple site that favorably portrays the company, its product, or the entrepreneur’s personal brand. Several tasks are being solved:

Advertising.
Attracting partners and potential clients.
Promotion and promotion (including personal brand).
Placement of a portfolio, catalog of services or goods, price list.
Creation of an Internet office for commercial activities and communication. Continue reading

What is the difference between a high-quality network company and a low-quality one?
All over the world, the history of network marketing goes back almost a hundred years, while MLM entered the Eastern European market relatively recently, less than 20 years ago. Until…

...

Website promotion
Creating your own personal website or blog on the Internet is quite simple. Thanks to the variety of companies providing site management services (CMS) and domain registration, the volume of…

...