Therefore
Advertising creative
Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:
Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading
Choosing a name for your website
A domain name that is easy to remember and related to the line of business of the company can be the key to success in promoting a web resource on the Internet.
An easily pronounced and memorable Internet address will surely be able to be deposited in the memory of a potential client, and even after a certain time he will be able to remember it without any problems. The identity of the name of the company and the name of the site will only have a positive effect on the further promotion of the brand in the Global Network. Also, an effective step would be to register several domains at once, which will most likely correspond to the name of the company, for example, www.company_name.ru and www.company_name.com, since many users will enter exactly these site addresses. Continue reading
Why is it beneficial for a customer to create a business card website?
When taking the first steps in the Internet business or launching a new product on the market, a company must open a launch pad that would announce it. A business card site becomes this universal platform. What it is? This is a relatively simple site that favorably portrays the company, its product, or the entrepreneur’s personal brand. Several tasks are being solved:
Advertising.
Attracting partners and potential clients.
Promotion and promotion (including personal brand).
Placement of a portfolio, catalog of services or goods, price list.
Creation of an Internet office for commercial activities and communication. Continue reading
