Holding prize raffles on Instagram is a popular way to draw attention to your account, increase reach and number of subscribers, promote your own brand, and simply keep your loyal audience from getting bored. Despite the great popularity of this method, many bloggers and business page owners still make mistakes when conducting contests, starting from the preparation stage. One of the major mistakes is insufficient coverage of your competition. Continue reading
Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:
Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading
For a person keeping up with the times, who is constantly interested in the latest news in various areas of life and wants not to look like a black sheep among his friends, colleagues, classmates or classmates, visiting the Internet has long become the same daily necessity as, for example, morning exercises, toilet or a cup of coffee before work. The needs for the resources of the Web are different for people who use it. Continue reading