Reach has dropped. Posts are not shown to subscribers. Probably every owner of a business account on Instagram has come across such a phenomenon at least once on his page. The first reaction is panic. What to do? Grabbing your head, sprinkling ashes on your head, redoing your content plan, investing in a target …
Not! They stopped, exhaled, calmed down. If you see a drop in coverage and activities in your profile, the first thing to do is to make sure that you do not fall into a shadow ban. Continue reading
Working with social networks requires a huge amount of creativity, it is constantly necessary to generate, invent and reinvent something. New topics for posts, links to these posts, visuals for them, options for reaching the target audience using different targeting, new banners and ad texts, giveaway mechanics, marketing campaigns … In short, there is enough creativity in the life of an SMM person.
Such a rhythm of work is inevitably associated with crises and stagnation, when you stare at the monitor for hours, unable to give birth to even one worthwhile idea. From time to time this happens to me, at such moments I eat something sweet and go look for thematic selections in order to get a small portion of inspiration. Continue reading