Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:
Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading
Over the entire existence of the TYPO3 system, quite a few sites have been created with its help – the official website says that there are more than 500 thousand of them! Among the users of this cms in different periods, one could find quite well-known companies / organizations such as Konica Minolta, Philips, Mercedes-Benz, Volkswagen, Epson, DHL, UNICEF and many others (even a couple of banks in Switzerland and Germany were once mentioned). As for a free Open Source system, I consider this a very solid achievement. Continue reading
A domain name that is easy to remember and related to the line of business of the company can be the key to success in promoting a web resource on the Internet.
An easily pronounced and memorable Internet address will surely be able to be deposited in the memory of a potential client, and even after a certain time he will be able to remember it without any problems. The identity of the name of the company and the name of the site will only have a positive effect on the further promotion of the brand in the Global Network. Also, an effective step would be to register several domains at once, which will most likely correspond to the name of the company, for example, www.company_name.ru and www.company_name.com, since many users will enter exactly these site addresses. Continue reading