TYPO3 update
Recently I decided to update TYPO3 on one site. Since it was created a long time ago, the version of the system there was 4.2.6, while now 4.7 is already…

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Effective link placement (internal)
Everyone should understand what SEO is - copywriting (pronounced - SEO copywriting) is a quality work for real professionals. SEO copywriting is all sorts of ways to create and edit…

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How to create a website from the VK community: a step-by-step algorithm
Website development is a laborious and long process, which is better to entrust to a professional team: designer, layout designer, copywriter, usability specialist. Of course, the work of such a…

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Is the Internet good or bad for humanity?
Science and progress do not stand still, constantly bringing something useful into our life, designed to make it much easier. Or complicate? This is how it happened, for example, with…

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Sitemap modules
There are several extensions for creating a sitemap. There is also a standard element built into type3 natively. In general, a sitemap is useful for users as a usability element…

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registered specifically

Advertising creative

Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:

Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading

Choosing a name for your website

A domain name that is easy to remember and related to the line of business of the company can be the key to success in promoting a web resource on the Internet.

An easily pronounced and memorable Internet address will surely be able to be deposited in the memory of a potential client, and even after a certain time he will be able to remember it without any problems. The identity of the name of the company and the name of the site will only have a positive effect on the further promotion of the brand in the Global Network. Also, an effective step would be to register several domains at once, which will most likely correspond to the name of the company, for example, www.company_name.ru and www.company_name.com, since many users will enter exactly these site addresses. Continue reading

Instagram Reels: a new feature or clone of TikTok
Many of us are already familiar with the TikTok application (we described in detail how to use it to promote a business here). It is a platform where users shoot…

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Essay on the topic "Internet in the life of a modern person"
The speed of modern life has increased enormously. The advent of gadgets and the birth of the worldwide network have changed the life of mankind once and for all. What…

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