market as a whole
I want to find a person who will manage my company’s social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years ago and became widely known.
But today the situation has changed somewhat. When asked about SMM promotion, freelancers and marketing agencies offer many more options: content maker and story maker, designer and photographer, targetologist and community manager … Who are these people? What are they doing? Is it true that all of them are needed for successful promotion on Instagram, VKontakte or TikTok? Let’s try to figure it out together. Continue reading
Working with social networks requires a huge amount of creativity, it is constantly necessary to generate, invent and reinvent something. New topics for posts, links to these posts, visuals for them, options for reaching the target audience using different targeting, new banners and ad texts, giveaway mechanics, marketing campaigns … In short, there is enough creativity in the life of an SMM person.
Such a rhythm of work is inevitably associated with crises and stagnation, when you stare at the monitor for hours, unable to give birth to even one worthwhile idea. From time to time this happens to me, at such moments I eat something sweet and go look for thematic selections in order to get a small portion of inspiration. Continue reading
Which is better: beautiful hand-drawn websites or simple but functional and powerful ones? Strange question – isn’t it? Of course, it is better, if there is such an opportunity, to create both functional and beautiful hand-drawn sites. True, there is an opinion that the graphic overload of the site can make the resource “heavy”, and as a result, not convenient to use.
However, it is not necessary to create ugly web pages just to make them functional. The main thing is that the site is harmonious. And harmony implies the absence of excessiveness. Moreover, with the help of modern Flesh technologies, it is possible to make not only harmonious platforms from the side of their decoration, but also a light resource that does not interfere with fast loading of pages. Why create beautiful hand-drawn websites at all? What are the practical benefits of them. Continue reading