Many of us are already familiar with the TikTok application (we described in detail how to use it to promote a business here). It is a platform where users shoot short, engaging videos up to 60 seconds long. This format was firmly entrenched in TikTok and, it would seem, almost belonged to it … but it wasn’t there! Instagram decided to keep up and compete with the increasingly popular application.
Why is this format of short videos in trend, why is TikTok on a roll, and why all social networks began to try to implement this idea on their platforms? Continue reading
Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:
Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading