The power of social networks: how not to be mistaken in choosing social networks to promote your business?
SMM promotion (that is, promoting a business on social networks) is far from a trend, today it is just a stern necessity. Why? Well, judge for yourself: the audience of…

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How to create a website from the VK community: a step-by-step algorithm
Website development is a laborious and long process, which is better to entrust to a professional team: designer, layout designer, copywriter, usability specialist. Of course, the work of such a…

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Why is it beneficial for a customer to create a business card website?
When taking the first steps in the Internet business or launching a new product on the market, a company must open a launch pad that would announce it. A business…

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Cons of virtual reality
Despite the usefulness of the Internet, many parents are against spending time online. And the child does not always understand why they do this to him. In fact, the worldwide…

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The value of a corporate website for companies
Today, all self-respecting companies have their own corporate website on the Internet. The task of the corporate website is to provide the client with basic information about the products and…

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general recommendations

Instagram Reels: a new feature or clone of TikTok

Many of us are already familiar with the TikTok application (we described in detail how to use it to promote a business here). It is a platform where users shoot short, engaging videos up to 60 seconds long. This format was firmly entrenched in TikTok and, it would seem, almost belonged to it … but it wasn’t there! Instagram decided to keep up and compete with the increasingly popular application.

Why is this format of short videos in trend, why is TikTok on a roll, and why all social networks began to try to implement this idea on their platforms? Continue reading

Advertising creative

Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:

Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading

Sitemap modules
There are several extensions for creating a sitemap. There is also a standard element built into type3 natively. In general, a sitemap is useful for users as a usability element…

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How not to get banned by the search engine selling links
Foreword: Before you start making good money, selling links on the site on the link exchange, you need to think about the main and important point. Tit - (thematic citation…

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