Website development is a laborious and long process, which is better to entrust to a professional team: designer, layout designer, copywriter, usability specialist. Of course, the work of such a team will cost money, and the larger you conceive the site, the more expensive it will cost to develop it. We discussed the issue of pricing in this direction in detail in this article.
But there are situations when the budget does not allow for a large amount of money for the creation of a website and the work of a professional team, and a resource that is not too complicated is required. In this case, you can try to make the resource yourself using special constructors. For example, Tilda. Continue reading
Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:
Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading