What is the site for, the subtleties of creation
Here we will discuss the question - what is the site for, and also consider the subtleties of its creation. The site is, first of all, a storehouse of this…

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Alone in the field is not a warrior: is an SMM specialist able to cope with social networks alone?
I want to find a person who will manage my company's social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years…

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How to restore access to your account, or what to do if hacked in social networks
Although the password was complex. Also, with a certain frequency, messages from people from the list of friends come to Vkontakte with a request to borrow money for unforeseen expenses.…

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How not to get banned by the search engine selling links
Foreword: Before you start making good money, selling links on the site on the link exchange, you need to think about the main and important point. Tit - (thematic citation…

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Website promotion
Creating your own personal website or blog on the Internet is quite simple. Thanks to the variety of companies providing site management services (CMS) and domain registration, the volume of…

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How to create a website from the VK community: a step-by-step algorithm

Website development is a laborious and long process, which is better to entrust to a professional team: designer, layout designer, copywriter, usability specialist. Of course, the work of such a team will cost money, and the larger you conceive the site, the more expensive it will cost to develop it. We discussed the issue of pricing in this direction in detail in this article.

But there are situations when the budget does not allow for a large amount of money for the creation of a website and the work of a professional team, and a resource that is not too complicated is required. In this case, you can try to make the resource yourself using special constructors. For example, Tilda. Continue reading

Advertising creative

Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:

Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading

Discord story: from an unpopular game to a social hub for youth
Jason Citron created a video game that was unsuccessful. Therefore, he reduced its functionality, leaving only the chat. This is how Discord was born - once a product for gamers,…

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Global network
Just a hundred years ago, mankind did not know about the Internet and could easily do without it. With the development of computers, things began to change very quickly. Now…

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