The power of social networks: how not to be mistaken in choosing social networks to promote your business?
SMM promotion (that is, promoting a business on social networks) is far from a trend, today it is just a stern necessity. Why? Well, judge for yourself: the audience of…

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How to create a website from the VK community: a step-by-step algorithm
Website development is a laborious and long process, which is better to entrust to a professional team: designer, layout designer, copywriter, usability specialist. Of course, the work of such a…

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How to create a website from the VK community: a step-by-step algorithm
Website development is a laborious and long process, which is better to entrust to a professional team: designer, layout designer, copywriter, usability specialist. Of course, the work of such a…

Continue reading →

Advanced Sitemaps Advanced Sitemaps
I was going to somehow improve the indexing of my Gothic 4 fan site by placing a sitemap on the project. The whole difficulty of the task was that in…

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Functional and beautiful hand-drawn websites
Which is better: beautiful hand-drawn websites or simple but functional and powerful ones? Strange question - isn't it? Of course, it is better, if there is such an opportunity, to…

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dangerous

Advertising creative

Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:

Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading

Sitemap modules

There are several extensions for creating a sitemap. There is also a standard element built into type3 natively. In general, a sitemap is useful for users as a usability element as it allows you to quickly find the pages you need if the navigation is very confusing. In this blog, I have already reviewed the Google sitemap TYPO3 extension from Dmitry Dulepov, who builds a map for search engines. The same thing that the Google XML Sitemaps plugin does in WordPress. But today I want to talk about other sitemaps – which are visible to users, in WP the dagon design sitemap generator copes with this, what is in TYPO3. Let me remind you that the post “From the archive”. Continue reading

How not to get banned by the search engine selling links
Foreword: Before you start making good money, selling links on the site on the link exchange, you need to think about the main and important point. Tit - (thematic citation…

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Alone in the field is not a warrior: is an SMM specialist able to cope with social networks alone?
I want to find a person who will manage my company's social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years…

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