Discord story: from an unpopular game to a social hub for youth
Jason Citron created a video game that was unsuccessful. Therefore, he reduced its functionality, leaving only the chat. This is how Discord was born - once a product for gamers,…

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TYPO3 update
Recently I decided to update TYPO3 on one site. Since it was created a long time ago, the version of the system there was 4.2.6, while now 4.7 is already…

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Development of a promotion strategy on Instagram: how to do it and can you do it yourself
Strategy is all over the head! After all, it is with her that any work on promoting a business on the Internet should begin in an amicable way, regardless of…

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Choosing a name for your website
A domain name that is easy to remember and related to the line of business of the company can be the key to success in promoting a web resource on…

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TYPO3 in numbers - wow!
Each content management system has statistics on its use - how many sites have been created on it, how many modules have been released, how many developers support, etc. All…

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dangerous

Advertising creative

Schoolchildren study human anatomy in biology classes, and marketers wishing to master the tricks of setting up targeted ads should study the anatomy of a social media ad. Actually, the anatomy of an ad is much simpler than human anatomy. There are only three main components of an ad that are equally important:

Advertising creative. A static picture, animation or video, that is, the visual part of the ad.
Promotional text. On some ad systems (like myTarget) it is tiny, 50-100 characters long, including spaces. In others (on the same Instagram or Facebook), the text can be made larger and the miracles of copywriting can be shown. But, for example, there is no text at all for advertising in stories, except for the one that is applied to the advertising creative. In general, everything is complicated with the text. Continue reading

Sitemap modules

There are several extensions for creating a sitemap. There is also a standard element built into type3 natively. In general, a sitemap is useful for users as a usability element as it allows you to quickly find the pages you need if the navigation is very confusing. In this blog, I have already reviewed the Google sitemap TYPO3 extension from Dmitry Dulepov, who builds a map for search engines. The same thing that the Google XML Sitemaps plugin does in WordPress. But today I want to talk about other sitemaps – which are visible to users, in WP the dagon design sitemap generator copes with this, what is in TYPO3. Let me remind you that the post “From the archive”. Continue reading

Both on the road and on the web: where the Internet accompanies us
By connecting to the Internet on the train, the user will first be taken to a specialized site, similar to the one launched for Wi-Fi in the Moscow metro. Movies…

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The value of a corporate website for companies
Today, all self-respecting companies have their own corporate website on the Internet. The task of the corporate website is to provide the client with basic information about the products and…

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