I want to find a person who will manage my company’s social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years ago and became widely known.
But today the situation has changed somewhat. When asked about SMM promotion, freelancers and marketing agencies offer many more options: content maker and story maker, designer and photographer, targetologist and community manager … Who are these people? What are they doing? Is it true that all of them are needed for successful promotion on Instagram, VKontakte or TikTok? Let’s try to figure it out together. Continue reading