Instagram Reels: a new feature or clone of TikTok

Many of us are already familiar with the TikTok application (we described in detail how to use it to promote a business here). It is a platform where users shoot short, engaging videos up to 60 seconds long. This format was firmly entrenched in TikTok and, it would seem, almost belonged to it … but it wasn’t there! Instagram decided to keep up and compete with the increasingly popular application.

Why is this format of short videos in trend, why is TikTok on a roll, and why all social networks began to try to implement this idea on their platforms? Continue reading →