I want to find a person who will manage my company’s social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years ago and became widely known.
But today the situation has changed somewhat. When asked about SMM promotion, freelancers and marketing agencies offer many more options: content maker and story maker, designer and photographer, targetologist and community manager … Who are these people? What are they doing? Is it true that all of them are needed for successful promotion on Instagram, VKontakte or TikTok? Let’s try to figure it out together. Continue reading
The power of social networks: how not to be mistaken in choosing social networks to promote your business?
SMM promotion (that is, promoting a business on social networks) is far from a trend, today it is just a stern necessity. Why? Well, judge for yourself: the audience of social networks is growing exponentially, according to We Are Social and Hootsuite, in 2021 there are 4.20 billion social network users in the world.
Over the past 12 months, this figure has grown by 490 million, representing an increase of more than 13% year on year. Social networks in 2021 are used by 53.6% of the world’s population. Accordingly, when a business is looking for channels to reach its audience, going to social networks will be one of the most logical decisions. Continue reading
Methods for promoting a commercial profile on Instagram are divided into white, gray and black. Black is something that is prohibited and threatens to block your account. The gray methods have a half-status: not officially prohibited, but Instagram did not give permission either. But with white, everything is clear: use it, it’s safe.
Alas, the choice of white (safe) promotion methods is not that great. In fact, in addition to the little things like working with hashtags and geotags, only targeted advertising applies here. Continue reading