Website development is a laborious and long process, which is better to entrust to a professional team: designer, layout designer, copywriter, usability specialist. Of course, the work of such a team will cost money, and the larger you conceive the site, the more expensive it will cost to develop it. We discussed the issue of pricing in this direction in detail in this article.
But there are situations when the budget does not allow for a large amount of money for the creation of a website and the work of a professional team, and a resource that is not too complicated is required. In this case, you can try to make the resource yourself using special constructors. For example, Tilda. Continue reading
Reach has dropped. Posts are not shown to subscribers. Probably every owner of a business account on Instagram has come across such a phenomenon at least once on his page. The first reaction is panic. What to do? Grabbing your head, sprinkling ashes on your head, redoing your content plan, investing in a target …
Not! They stopped, exhaled, calmed down. If you see a drop in coverage and activities in your profile, the first thing to do is to make sure that you do not fall into a shadow ban. Continue reading
Many of us are already familiar with the TikTok application (we described in detail how to use it to promote a business here). It is a platform where users shoot short, engaging videos up to 60 seconds long. This format was firmly entrenched in TikTok and, it would seem, almost belonged to it … but it wasn’t there! Instagram decided to keep up and compete with the increasingly popular application.
Why is this format of short videos in trend, why is TikTok on a roll, and why all social networks began to try to implement this idea on their platforms? Continue reading
I want to find a person who will manage my company’s social media accounts. Who do I need? Obviously, an SMM specialist. This profession appeared on the market 7–8 years ago and became widely known.
But today the situation has changed somewhat. When asked about SMM promotion, freelancers and marketing agencies offer many more options: content maker and story maker, designer and photographer, targetologist and community manager … Who are these people? What are they doing? Is it true that all of them are needed for successful promotion on Instagram, VKontakte or TikTok? Let’s try to figure it out together. Continue reading
Working with social networks requires a huge amount of creativity, it is constantly necessary to generate, invent and reinvent something. New topics for posts, links to these posts, visuals for them, options for reaching the target audience using different targeting, new banners and ad texts, giveaway mechanics, marketing campaigns … In short, there is enough creativity in the life of an SMM person.
Such a rhythm of work is inevitably associated with crises and stagnation, when you stare at the monitor for hours, unable to give birth to even one worthwhile idea. From time to time this happens to me, at such moments I eat something sweet and go look for thematic selections in order to get a small portion of inspiration. Continue reading